design approach

Since each person uses products differently, our design focus is initially on rethinking product types. In doing so, we question the definitions of product categories as well as conventional architecture. We want to offer users more possible ways of using products and get them to listen to their own needs. They should have products that they really need and to which they can build an emotional relationship.
Because in a society that is becoming more and more digital, products are needed that challenge the sensibility of the user. As Diana Kinnert explains in her book "The New Loneliness", nowadays we are increasingly losing touch with ourselves and what we want for ourselves.
As designers, we can counteract this by designing products that ask the user questions like: What should I do? How should I be? What do you need from me? Where can you use me?

​

creative handwriting

These questions, crafts and natural events serve us as inspiration for new products. Details are analysed and taken up, feasibilities are explored and traditions are reinterpreted. With a high sensitivity for the material, inuk kollektiv creates products with a playful approach. The user is supposed to get involved with the often strong character of the products and interact with them. The aesthetics are shaped by manufacturing technology and the relationship between the user and the product. A reduced visual language as well as the love for details make up the formal signature of the design studio.